Onsi: an identity built to embrace the brand idea of “The Missing Link.”
As part of the Onsi design team, we worked with agency KOTO and marketing team on the initial brand guidelines. I was helping the implement and extend the guideline to every aspect of Onsi branding. From icon & illustration library to offline event toolkits, from AI-generated photography library to product in-app animations and app store materials.
Illustration System
Icon System
